marketing communication 54-2707 - Public Relations Issues

Institution:

Columbia College-Chicago

Subject:

Description:

This seminar-style advanced PR course enables students to enhance their skill set beyond traditional public relations for organizations, products, and services and develop strategic communications skills and tactics for responding to public policy issues. Students analyze, discuss, and develop case studies on how public relations techniques are applied to issues advocacy, with a particular focus on local and regional issues. 3 CREDIT S PREREQUISITES: 54-1700 INTRODUCTION TO PUBLIC RELATIONS

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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