marketing communication 54-2603 - Business to Business Adver tising

Institution:

Columbia College-Chicago

Subject:

Description:

Course is an intensive workshop that focuses on strategies and techniques that apply for business-to-business or "B2B"advertising. Designed to help students understand key differences between business-to-business versus regular businessto- consumer or "B2C" advertising, this course requires thestudents' development of B2B campaigns for inclusion in their portfolios. 3 CREDIT S PREREQUISITES: 54-1500 INTEGRATED MARKETING COMMUNICATION

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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