marketing communication 54-2604 - Adver tising Campaigns and Case Studies

Institution:

Columbia College-Chicago

Subject:

Description:

This case study course analyzes advertising campaigns deemed noteworthy because of their success or ineffectiveness. Students focus on SWOT overviews; methods of creative advertising; media planning, selection, and placement; development of advertising materials; and issues related to the ethics of leading advertisers. 3 CREDIT S PREREQUISITES: 54-1500 INTEGRATED MARKETING COMMUNICATION, 54-1600 INTRODUCTION TO ADVERTISING

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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