marketing communication 54-3535 - Global Marketing

Institution:

Columbia College-Chicago

Subject:

Description:

Global Marketing investigates the ways marketers adapt or redesign their product, packaging, price determination, and distribution for diverse markets throughout the world. Students will explore the local differences, including culture, economy, politics, and geography, that must be factored into any global marketing initiative. 3 CREDIT S PREREQUISITES: 54-1500 INTEGRATED MARKETING COMMUNICATION, 54-1600 INTRODUCTION TO ADVERTISING, 54-1601 CONSUMER BEHAVIOR (ADCULT), 54-1700 INTRODUCTION TO PUBLIC RELATIONS, 54-2500 INTRODUCTION TO MARKET RESEARCH, 54-2900 INTRODUCTION TO MEDIA

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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