marketing communication 54-2515 - Technology for Marketing

Institution:

Columbia College-Chicago

Subject:

Description:

Course explores the impact of contemporary technologies on the marketing process. Starting with the e-commerce on today's internet and moving on to recent and emerging technologies, hands-on activities will explore the ease of building a business solution Web site; using a contemporary marketing information system (SPECTRA EnLighten) to explore product segmentation and potential; exploring the global potential of products using EuroMonitor; and building a working, integrated customer relationship management (CRM) solution. 3 CREDIT S PREREQUISITES: 54-1500 INTEGRATED MARKETING COMMUNICATION, 54-2900 INTRODUCTION TO MEDIA

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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