marketing communication 54-3504 - The Account Executive and the Brand Manager

Institution:

Columbia College-Chicago

Subject:

Description:

Course focuses on the role of two key marketing positions on the client and agency side of business. Students examine roles and responsibilities of these career options within the context of an integrated marketing environment. 3 CREDIT S PREREQUISITES: 54-2500 INTRODUCTION TO MARKET RESEARCH

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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