film & video 24-3615 - Intro to Producing the Commercial

Institution:

Columbia College-Chicago

Subject:

Description:

This course provides an introduction to the role of a commercial producer focusing on the advertising industry, the agencies, the creatives, bidding, as well as the physical/ logistical elements of producing commercials including scheduling, budgeting, crewing up, casting, working with vendors, for stage and location shooting. This course will cover a wide range of short-form content including commercials, corporate videos, to new media content. 3 CREDIT S PREREQUISITES: 24-3600 PRODUCING 1 OR 40-2201 THE TELEVISION PRODUCER

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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