Arts, Entertainment, and Media Management 28-4665 - E-Business II:Strategies

Institution:

Columbia College-Chicago

Subject:

Description:

Course is designed to provide students who want to start their own business with the knowledge and skills to create an online business from inception to operation. Topics include developing an online business plan, Web site design and development, Web marketing, brand management, production, distribution, and fulfillment issues, customer and employee relations, privacy and security issues, and financing options, among others. Case studies of successful and unsuccessful online businesses will be used. 3 CREDITS PREREQUISITES: 28-2610 E-BUSINESS I, 28-3130 ARTS ENTREPRENEURSHIP I OR 28-4660 MANAGEMENT APPLICATIONS OF THE WEB

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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