Arts, Entertainment, and Media Management 28-4815 - Box Office and Beyond:Revenue Generation Strategies for Live En

Institution:

Columbia College-Chicago

Subject:

Description:

The difficulty to improve productivity for live events (Baumol Law) will force future managers to investigate new and creative ways to maximize box office revenues and to look beyond for new sources of profit. This course presents all revenue maximization techniques, including box office management/ticketing, yield management, bartering, licensing, concessions, sponsorship, and media contracts, as well as their applications and their functions in the not-for-profit and profit sectors of the live entertainment industry, including theater, concerts, and sport events. 3 CREDITS PREREQUISITES: 28-1115 INTRODUCTION TO MARKETING THE ARTS OR 54-1800 INTRODUCTION TO SPORTS MARKETING

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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