Arts, Entertainment, and Media Management 28-4630 - Motion Picture Marketing

Institution:

Columbia College-Chicago

Subject:

Description:

Course covers commercial aspects of film distribution and exhibition. Topics include operation of both independent and chain cinema houses, including distribution, film revenues, sales, contracts, advertising, promotion, and the potential effects of cable and pay television on future cinema. 3 CREDITS PREREQUISITES: 28-1115 INTRODUCTION TO MARKETING THE ARTS

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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