Arts, Entertainment, and Media Management 28-2411 - Applied Marketing:Recording Industry

Institution:

Columbia College-Chicago

Subject:

Description:

Course continues content of 28-1410 The Art and Business of Recording and 28-1115 Introduction to Marketing the Arts. Instruction covers processes following production of the recorded master. Topics include press kit and Electronic Press kit (EPK) development. Students are presented information relating to recording industry marketing plan development and implementation that include: markets analysis; developing objectives and strategies to accomplish objectives; and developing Market Communication (MarCom) plans that incorporate merchandising, sales, and distribution, advertising and promotion, radio, internet, and database. 3 CREDITS PREREQUISITES: 28-1115 INTRODUCTION TO MARKETING THE ARTS, 28-1410 ART & BUSINESS OF RECORDING

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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