Arts, Entertainment, and Media Management 28-4670 - Decision Makers in Media

Institution:

Columbia College-Chicago

Subject:

Description:

Graduate and upper-level undergraduate students examine media management, focusing on operational and strategic decision making processes. The course includes discussions of current issues and practices influencing media management decisions such as advertising and rating systems, original and syndicated programming, and industry consolidation and convergence. 3 CREDITS PREREQUISITES: 28-4610 THE BUSINESS OF BROADCASTING

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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