art and design 22-3481 - Applied Concepts in Advertising Illustration

Institution:

Columbia College-Chicago

Subject:

Description:

Course teaches the conceptual process of creating a visual language used in an advertising environment to achieve marketing strategies and advertising goals. Students are encouraged to select a variety of media such as illustration, photography, or animation to achieve a solution. Students apply previously learned skills and techniques to solve visual problems in a professional environment. 3 CREDITS PREREQUISITES: 22-1102 HISTORY OF ART II: RENAISSANCE TO MODERN, 22-1210 DRAWING I, 22-1220 FUNDAMENTALS OF 2-D DESIGN, 22-1230 FUNDAMENTALS OF 3-D DESIGN, 22-1310 BEGINNING TYPOGRAPHY, 22-1320 DESIGN LAB, 22-2170 HISTORY OF COMMUNICATION DESIGN, 22-2216 STRUCTURAL ANATOMY, 22-2400 ILLUSTRATION INTRODUCTION: LECTURE, 22-2420 APPLIED DRAWING, 22-2510 ADVERTISING ART DIRECTION: INTRODUCTION, 22-3348 TYPE AS IMAGE, 22-3430 FIGURE ILLUSTRATION, 22-3460 DIGITAL ILLUSTRATION I, 22-3465 SEQUENTIAL IMAGING

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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