Arts, Entertainment, and Media Management 28-3415 - Record Promotion

Institution:

Columbia College-Chicago

Subject:

Description:

Course offers insight into process by which music is promoted to radio stations for airplay. Goals and strategies of record company promotional people and radio station programmers are compared and contrasted using local and national examples. Special guests include prominent local promotional people and programmers. 3 CREDITS PREREQUISITES: 28-2411 APPLIED MARKETING: RECORDING INDUSTRY

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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