Arts, Entertainment, and Media Management 28-4667 - Topics in New Media Management

Institution:

Columbia College-Chicago

Subject:

Description:

This course provides students with an introduction to issues of concern to managers in the information age. Topics include understanding new media and its implications for the future of the arts and entertainment. The music business has changed to accommodate the internet and MP3, many publications have developed online interactive editions, and the Web sites of some fashion retailers let you "see" how their clothes lookon you. Class examines these developments and their implications for managers. 1-6 CREDITS PREREQUISITES: 28-1115 INTRODUCTION TO MARKETING THE ARTS, 28-2610 E-BUSINESS I

Credits:

1.00 - 6.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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