art and design 22-3550 - Advertising Communication

Institution:

Columbia College-Chicago

Subject:

Description:

Students apply basic communication theories to solve concrete advertising problems. Instruction emphasizes perceptual, psychological, and business determinants of advertising in print and television. 3 CREDITS PREREQUISITES: 22-3540 CREATIVE STRATEGIES IN ADVERTISING DESIGN I

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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