art and design 22-2510 - Advertising Art Direction:Introduction

Institution:

Columbia College-Chicago

Subject:

Description:

Course provides a survey of advertising principles from conception through production and places emphasis on creating an advertising idea for a product. Students learn how to develop and present their ideas from thumbnail to finish. 3 CREDITS PREREQUISITES: 22-1101 HISTORY OF ART I: STONE AGE TO GOTHIC, 22-1210 DRAWING I, 22-1310 BEGINNING TYPOGRAPHY

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.colum.edu

Phone Number:

(312) 663-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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