MKTG 618 - Marketing Research Methods

Institution:

Colorado Technical University-Sioux Falls (Closed)

Subject:

Description:

Credits: 4 Prerequisites: none This course provides a systematic approach to obtaining, recording, analyzing, summarizing, and presenting research information to support marketing and business decisions. This course focuses on consumer/customer analysis for the purposes of developing new products (or services) and refining current product offerings, distribution strategies, promotional campaigns, pricing strategies, and customer service efforts.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.coloradotech.edu/Sioux-Falls

Phone Number:

(605) 361-0200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.