MKT 446 - Marketing Concepts in International Business

Institution:

Colorado Technical University-Sioux Falls (Closed)

Subject:

Description:

Credits: 6 Prerequisites: none In this course, students study the decision-making process in marketing products and services across national boundaries and explore the design and modification of marketing strategies for international, multinational, and global markets. This course introduces methods of adapting marketing efforts with consideration of product, price, promotion, and distribution decisions within the restraints of particular cultural, economic, and political environments.

Credits:

6.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.coloradotech.edu/Sioux-Falls

Phone Number:

(605) 361-0200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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