MKT 430 - Personal Selling and Customer Focus

Institution:

Colorado Technical University-Sioux Falls (Closed)

Subject:

Description:

Credits: 6 Prerequisite: none In a world of increasing customer demands and expectations, this course emphasizes a hands-on approach to using customer service to improve business results. This course broadly defines the customer as any entity or person whose cooperation is essential for an organization's success. As such, a customer may be external or internal to an organization. This course also examines the role of the sales function and techniques necessary for the successful selling of both tangibles and intangibles. Emphasis is placed on communication skills necessary to manage relationships for personal influence.

Credits:

6.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.coloradotech.edu/Sioux-Falls

Phone Number:

(605) 361-0200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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