MKT 460 - Integrated Marketing Strategies

Institution:

Colorado Technical University-Sioux Falls (Closed)

Subject:

Description:

Credits: 6 Prerequisites: MKT305 & MKT350 This course explores the nature and scope of sales promotion both through direct and media marketing. It includes an examination of the planning, budgeting, and implementation of an integrated marketing strategy.

Credits:

6.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.coloradotech.edu/Sioux-Falls

Phone Number:

(605) 361-0200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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