MKT 325 - Consumer Behavior Fundamentals

Institution:

Colorado Technical University-Sioux Falls (Closed)

Subject:

Description:

Credits: 4 Prerequisite: MKT305 In this course, students learn about the motivations, influences, and processes underlying consumption behavior Post purchase behavior and techniques for applying research findings to business strategy are also covered.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.coloradotech.edu/Sioux-Falls

Phone Number:

(605) 361-0200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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