COM 437 - L Consumer Research

Institution:

Chaminade University of Honolulu

Subject:

Description:

Students learn the purpose of consumer research and how to implement a market research project. The class explores traditional types of research designs, as well as newer ethno-graphic approaches for both quantitative and qualitative. Ethical issues related to the practice of consumer research are also covered.

Credits:

1.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.chaminade.edu

Phone Number:

(808) 735-4711

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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