COM 431 - Integrated Marketing Communication

Institution:

Chaminade University of Honolulu

Subject:

Description:

Public relations and advertising promotions as integrated marketing communications. Topics include theory, budgeting, communication, media forms, creativity, coordination and evaluation of campaigns. Cross-listed as MKT 431. Offered annually. Prerequisites: COM 200, COM 375, BU 200 and MKT 301 or permission of instructor

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.chaminade.edu

Phone Number:

(808) 735-4711

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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