PR 330A - Writing for Public Relations and Marketing Communications

Institution:

Golden Gate University-San Francisco

Subject:

Description:

Focuses on development of speed, clarity, brevity and style in writing for a range of audiences. The course will stress the role of the public relations/marketing communications writer as a bridge between the interests of the client organization, its employees, the news media and the general public. You will learn how to do professional writing in the formats most frequently used by the public relations practitioner: news release, feature article, brochure, newsletter and public service announcement. You will also be exposed to writing web copy, as well as advertising copy. Prerequisite: PR 320. Students must pass the English Placement Test or complete ENGL 301 Graduate Writing II with a grade of B or better before registering for this course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ggu.edu

Phone Number:

(415) 442-7800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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