PR 320 - Contemporary Public Relations

Institution:

Golden Gate University-San Francisco

Subject:

Description:

Provides a conceptual framework for understanding public relations and its role in present-day social and business environments. You will briefly learn about the evolution of public relations practice from its beginnings to its present professional status. This course will emphasize both the principles as well as the nuts-and-bolts of planning and implementing a public relations campaign, including planning, selecting and developing appropriate publicity tools and evaluating the effectiveness of the program. You will also learn techniques for managing the public relations function within organizations, the public relations process as well as professional and legal issues. Prerequisite: Students must pass the English Placement Test or complete ENGL 301 Graduate Writing II with a grade of B or better before registering for this course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ggu.edu

Phone Number:

(415) 442-7800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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