PMBA 335 - Marketing Management

Institution:

Golden Gate University-San Francisco

Subject:

Description:

Discusses theory of modern marketing with a strategic emphasis on integrating marketing activities with company objectives, the customer and environmental opportunities. Key topics covered include market research and segmentation, product positioning, pricing policies, distribution channels and promotion/ advertising/selling. You will be exposed to marketing in a variety of contexts such as for-profit, non-profit, internet and the global context. Course involves both individual and group work culminating with the production of an original marketing plan written by each student.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ggu.edu

Phone Number:

(415) 442-7800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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