MKT 308 - Professional Practice Project in Integrated Marketing Communications

Institution:

Golden Gate University-San Francisco

Subject:

Description:

Provides you with the opportunity to carry out a professional practice project in integrated marketing communications. This project may or may not be team based; its output will be an integrated marketing communications plan for an actual product or service, working with the firm or organization. Through research on the product's marketing strategy current marketing communications problems and target market(s), you will develop a cost-effective and measurable plan using a blend of the various promotion tools. Registration in this course is restricted to students in the master of science program in integrated marketing communications. This course should be completed in the final nine units of the program only. Please note that students are required to notify the IMC program director at least two weeks prior to the start of the relevant trimester. Prerequisite: MKT 305

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ggu.edu

Phone Number:

(415) 442-7800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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