MKT 336 - Marketing Research

Institution:

Golden Gate University-San Francisco

Subject:

Description:

Surveys the principles and techniques of marketing research, with emphasis on survey methods. You will gain an in-depth knowledge of the planning and execution of market-research projects, including the acquisition and analysis of both primary and secondary data; use of statistical methods; questionnaire design; interview methods, including the Internet; testing and communication of results achieved. Case materials are used. Prerequisites: MKT 100 or MKT 300 and MATH 40 or MATH 240.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ggu.edu

Phone Number:

(415) 442-7800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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