MKT 352 - Advanced Marketing Issues in E- Business

Institution:

Golden Gate University-San Francisco

Subject:

Description:

Gives you answers and takes you deep into the marketing arm of the e-commerce business landscape. You will learn how marketing decisions and business models interact and support one another. You will learn about privacy and security, technology issues, online branding, customer interface and community building. You will view the Internet as a channel, then analyze how integrated multi-channel marketing and customer management work. Finally, you will learn to apply marketing research and public policy to database marketing. This course will go substantially beyond the introductory marketing course in e-commerce. Prerequisite: MKT 300.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ggu.edu

Phone Number:

(415) 442-7800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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