MKT 100 - Principles of Marketing

Institution:

Golden Gate University-San Francisco

Subject:

Description:

Provides an introduction to the theory and practice of marketing. You will learn about price policies, channels of distribution, promotion techniques, the management of products and services, and marketing research. The course also covers the impact of government regulations and competitive practices, integration of marketing with other activities of the business enterprise, and strategic implications of marketing actions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ggu.edu

Phone Number:

(415) 442-7800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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