MKT 120 - Business Marketing and Sales

Institution:

Golden Gate University-San Francisco

Subject:

Description:

Covers the development and application of marketing and sales principles and skills in the business-to-business setting. You will learn how to analyze business buying behavior. You will learn about industrial product planning, channel decisions, promotional applications and pricing practice in the business-to-business context. You will learn the techniques of good selling skills and the techniques for organizing, staffing, motivating and evaluating the sales force. You will learn about customer relationship management and the common kinds of CRM software. Prerequisite: MKT 100.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ggu.edu

Phone Number:

(415) 442-7800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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