MKT 105 - Integrated Marketing Communication

Institution:

Golden Gate University-San Francisco

Subject:

Description:

Analyzes the total range of activities involved in marketing communication: advertising, selling, sales management, public relations and sales. You will learn strategies and tools to develop favorable inter- and intracompany relationships. Prerequisite: MKT 100.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ggu.edu

Phone Number:

(415) 442-7800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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