ITM 322 - Gaining and Sustaining Competitive IT Advantage

Institution:

Golden Gate University-San Francisco

Subject:

Description:

Examines information technology (IT) systems as a key strategic tool for gaining and sustaining competitive advantage, and explores how IT is used to achieve enterprise goals. You will learn the strategic role of IT; how IT is used in both enterprise operations for cost control and reduction, and in market intelligence and marketing for competitive positioning and revenue enhancement. You will also learn to develop IT strategy and, through the use of case studies, how to determine the return-on-investment for IT systems. Since IT systems are based on complex network-based systems, special attention is given to the international aspects of IT strategy in the design and deployment of these systems. Co-requisite: ITM 300.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ggu.edu

Phone Number:

(415) 442-7800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.