DBA 821 - Marketing Management

Institution:

Golden Gate University-San Francisco

Subject:

Description:

Covers the full range of the principles, theories, and practice of the management of the marketing function. You will learn the theories of the field including both key seminal literature and current published research. You will explore problem-solving techniques for practical application through cases and modeling techniques, and will study current developments in marketing from both academic and practitioner perspectives.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ggu.edu

Phone Number:

(415) 442-7800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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