EMBA 465 - Marketing Management

Institution:

Golden Gate University-San Francisco

Subject:

Description:

Introduces the basic principles of marketing management, the vocabulary of marketing management, and the strategic implications of marketing decision making in the domestic and global marketplace. You will focus on the marketing environment, the competitive challenges of changing market environment, and strategic marketing planning in which the marketing mix is adapted to various marketing activities including, market segmentation, consumer behavior, product development, marketing infrastructure, quality and marketing research. You will be involved in a range of individual and group activities including a case analyses, the development of a comprehensive marketing assessment and country analysis for the international trip, and the marketing planning component of the strategic planning project.

Credits:

1.00 - 4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ggu.edu

Phone Number:

(415) 442-7800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Trimester

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