BUS 221 - Marketing

Institution:

Gallaudet University

Subject:

Description:

This course examines the basic principles of marketing and provides the opportunity to develop the critical analysis and management skills needed by successful marketers. Within the framework of the "product, price, promotion, distribution, and customer" elements of marketing, course topics include market segmentation, targeting, positioning, consumer behavior, integrated marketing communication, marketing ethics and social responsibility, and the global dimensions of marketing (including e-marketing). Prerequisite: BUS 101 and GSR 150 or the equivalent; or permission of the instructor

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gallaudet.edu

Phone Number:

(202) 651-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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