BUS 421 - Marketing Research

Institution:

Gallaudet University

Subject:

Description:

A course that explores the functions of and use of marketing research. Topics include research design and implementation, data collection using primary and secondary sources, the design of information collection techniques including focus groups, surveys, and interviews. Students will also learn how to analyze the information once it is gathered and how to organize and prioritize it for presentation to the client. Prerequisites: BUS 221, 331; or permission of the instructor

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gallaudet.edu

Phone Number:

(202) 651-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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