JOU 331 - Advertising Principles and Copywriting

Institution:

Franklin College - Indiana

Subject:

Description:

Focuses on advertising as a means of communication and as a marketing function. Topics include advertising ethics, advertising law, advertising history, media strategy, the creative process, concept development, and copywriting for various media. Prerequisites: JOU 101, JOU 121, and JOU 199. Fall, even academic years.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.franklincollege.edu

Phone Number:

(317) 738-8000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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