BUS 361 - Principles of Marketing

Institution:

Franklin College - Indiana

Subject:

Description:

The purpose of the course is to introduce the student to the practice of strategic marketing, the art and science of interfacing producers and consumers in a dynamic environment. Key areas of focus include product development, pricing, promotion, distribution, market segmentation, market research, and retailing. Prerequisites: ECO 115; ACC 221. Fall.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.franklincollege.edu

Phone Number:

(317) 738-8000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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