BUS 362 - Consumer Behavior

Institution:

Franklin College - Indiana

Subject:

Description:

The course is designed to furnish students with basic information necessary to understand consumer reaction to marketing stimuli. The emphasis is on gaining knowledge about consumers in order to achieve effective interface of producers and consumers. The course is highly interdisciplinary, drawing heavily on psychology and sociology, and the focus throughout is on the link between consumer behavior and marketing strategy. Prerequisite: BUS 361. Spring, even academic years.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.franklincollege.edu

Phone Number:

(317) 738-8000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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