BUS 364 - Marketing Research

Institution:

Franklin College - Indiana

Subject:

Description:

The purpose of this course is to introduce students to basic techniques of data gathering and analysis as they are used for decision making in marketing. Marketing research is discussed from the viewpoint of the specifier, practitioner, and user of research. Although the entire marketing research process is covered, special emphasis is placed on the following areas: sound research design, questionnaire design, computer analysis of data, and research report preparation/presentation. Prerequisites: BUS 265 and 361. Spring, odd academic years.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.franklincollege.edu

Phone Number:

(317) 738-8000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.