BUA 230W - Marketing

Institution:

Eureka College

Subject:

Description:

Prerequisite - Sophomore standing. This course is a broad overview of all the functions and activities of marketing. Topics include: the marketing environment; consumer behavior and market segmentation; product development; branding and packaging; marketing channels; retailing; promotion; advertising and publicity; placement; and pricing concepts.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.eureka.edu

Phone Number:

(309) 467-3721

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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