MRKT 275 - Essentials of Marketing Research

Institution:

Dickinson State University

Subject:

Description:

A basic introduction to all facets of the research process as they apply to solving strategic marketing problems Course exposes the student to both qualitative and quantitative research methods; research design considerations; sampling principles; data collection techniques; analysis and interpretation of data; report writing and other related topics Currently this course is offered on-line only, throughout the entire academic year

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dickinsonstate.edu

Phone Number:

(701) 483-2507

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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