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Institution:
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Virginia Polytechnic Institute and State University
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Subject:
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Description:
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A comprehensive study of the management of service operations, with particular emphasis on B2B (business to business) services. Topics include the service economy, service system design and delivery, service strategy, and decisions in support of service strategy, such as service quality, service innovation, service technologies, and the optimization of service resources. Pre: 3414, FIN 3104, MKTG 3104, MGT 3304. (3H,3 Credits)
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(540) 231-6000
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Regional Accreditation:
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Southern Association of Colleges and Schools
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Calendar System:
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Semester
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