AAEC 4514 - Advanced Agribusiness Marketing

Institution:

Virginia Polytechnic Institute and State University

Subject:

Description:

Applying concepts, principles, and analytical tools in developing a marketing plan for an existing or new agricultural product or service. Students will define the market, perform competitive marketing analysis, outline market assumptions and objectives, and perform a three-year financial evaluation of the action plan. Course can be repeated once. Co: 3504 or 3004. I. Variable credit course. Pre: 3404, 3414, 3424.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.VT.EDU

Phone Number:

(540) 231-6000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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