BUOM 485 - Strategic Marketing Management

Institution:

Vanguard University of Southern California

Subject:

Description:

Prerequisite: BUOM 471. This course takes a case study approach to the development of marketing strategy and plans. Group discussions, presentations, and written case analyses are used with emphasis on both quantitative and qualitative assessment of management issues. Focus is on critical thinking and application of concepts and techniques to problem identification, analysis, synthesis, and evaluation. It is recommended that students first complete college math and accounting. (Formerly BUOM 479 Marketing Strategies)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.vanguard.edu

Phone Number:

(714) 556-3610

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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