MRKT 362 - Advertising and Promotion

Institution:

Vanguard University of Southern California

Subject:

Description:

Prerequisite: MRKT 360; MRKT 369 recommended. Advertising and promotion principles and concepts. Includes practical application of textbook learning. Creative development of TV, radio and print advertising, and consumer promotions. Development of advertising, media, and promotion plans.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.vanguard.edu

Phone Number:

(714) 556-3610

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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