MRKT 464 - Strategic Marketing

Institution:

Vanguard University of Southern California

Subject:

Description:

Prerequisite: ACCT 321 or FINC 335, MNGT 325, BUSN 316 or 317, MRKT 360 with a "C" or better. This course expands on a foundation related to the primarycomponents of marketing including: market segmentation, research produce/service, branding, price, marketing communication, and market channel strategies. The course offers a case study approach with large and small group discussion and presentations. A mix of global, e-based, profit, non-profit, goods and services related organizations are studied. The primary focus is on application of concepts learned and stimulation of critical thinking skills such as analysis, synthesis, and evaluation.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.vanguard.edu

Phone Number:

(714) 556-3610

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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