MRKT 380 - Public Relations:Corporate Communication,Projects and Campaigns

Institution:

Vanguard University of Southern California

Subject:

Description:

This course examines corporate projects and campaigns. Students will deal with complex issues and the development of crisis management responses, delta management, downsizing, marketing strategies, new product roll-outs, and customer-employee communication.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.vanguard.edu

Phone Number:

(714) 556-3610

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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